Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Leta Kalfas, the CEO and Founder of MTNSTUFF joins the show to chat about the growth of the outdoor industry, retail stakeholders, vendor relationships, differentiation in a crowded market, and the evolution of relevancy between retailers and a vendor. Kristin and Lita also dive into trade shows, buying patterns, developing relationships in the industry, pandemic pivots, lengthening the buy-sell cycles, and more!
Read MoreVisit Durango is excited to announce its inaugural Spoketober, a community cycling event that will take place throughout Durango and La Plata County, Colo. for the entire month of October 2022.
Read MoreGifting season is upon us, and the loved ones of runners & fitness freaks everywhere will soon be searching for the perfect gifts to get for those milers and marathoners alike. So how can you make the best running & fitness gift guide possible, and reach the greatest amount of people? Follow along and we’ll pick out some of our favorite products and share some top trends.
Read MoreSummer doesn’t have to end this holiday season for the fish or water sport enthusiasts in your life. Whether you’re shopping for a dedicated angler or a crazy canoe enthusiast, Verde has hand-picked the below collection of fish and water sports products from our industry-leading group of brands. Yakima offers several solutions to more easily transport your rods or watercraft, Slingshot has the extreme sports junkies covered, and apparel brands like Outdoor Research will fill out your wardrobe in no time. Cap the day off with a fine pour of Wyoming Whiskey. Read on to all of our favorite fish and water sports gift picks for 2022.
Read MoreIn this episode, we have Anne Mezzenga in the chair, and she’s brought her A-Game! Yes, she over-delivers insightful broader-market retail trends that bring a ton of consumer insight as we head toward 2023. Anne also brings creative and actionable strategies to combat the myriad of challenges in retail today, including the inventory glut.
Read MoreIn this episode, Kristin reflects on how our “best-laid plans” continue to elude even the most disciplined of teams and shares tips on adopting new approaches with quick execution to further growth and traction. This episode also covers the outdoor rec consumer’s resemblance to luxury consumers, a Q3 view on consumer ‘buying vs. spending,’ and hand-selected resources, including an ‘ode to evolving the legacy supply chain’ by Doug Stephens, the “Retail Prophet,” and Euromonitor International's take on the luxury consumer, and more.
Read MoreSure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreThe newest guest on the show, Adam Cramer, is the founding Executive Director and present CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups that has breathed new life into the conservation movement by harnessing the outdoor community’s passion for place and combining it with a modern approach to organizing and digital engagement. During his time as CEO, Adam has brought new sensibilities to conservation work that have resulted in hundreds of thousands more acres of protected landscapes, improved management for outdoor recreation, and thousands of outdoor enthusiasts awakened to conservation and advocacy work.
Read MoreThe current economic climate is volatile and at times confusing for consumers. This can make for a challenging time for brands and speciality retailers. We were grateful when Scott wanted to come back on the podcast and talk about how brands can navigate the current times. Kicking off by talking about inflation and the importance of knowing how inflation will affect your consumers. He continued on with his recommendations on how leaders can end the year on a strong path forward. Leaving with his best piece of advice - taking data seriously and using data to make the best business decisions for your brand or retailer.
Read MoreAfter 17 years of doing business in the United States, Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announced its expansion into Canada last Fall. Over the past ten months, Outdoor Prolink Canada has grown to include the following brands, which are now available for Canadian outdoor professionals: BadFish, G3, Helly Hansen, Mammut, Mountain Hardwear, NOBL Wheels, Red Paddle, SMRT Tent, and Thule.
Read MoreCascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine and PackTowl, announced today the hire of Jaime Buyagawan as its new National Sales Manager. Buyagawan brings 29 years of experience, spanning across different positions within the industry, to this role. He began his work in the outdoor industry on the sales floor at REI Co-op and has since worked in sales leadership positions for The Sherpa Group Two, CamelBak and Sea to Summit.
Read MoreOutdoor Prolink, the pro-purchase program created for outdoor professionals at the heart of the industry, appoints Melissa Hess as Business Development Manager of its Hunt & Fish division. Hess was the former Account & Sales Manager at Guidefitter, an online community and e-commerce destination of choice for outdoor industry professionals and enthusiasts. Hess brings years of hunting and fishing industry expertise to the Outdoor Prolink team.
Read MoreRelationships, list building, tailored pitches, and most importantly outreach - these are the mainstays of traditional PR campaigns, but what if we told you that your owned content efforts can support and enhance your program PR passively?
Read More10 Barrel Brewing introduces a Non-Alcoholic India Pale Ale— fittingly
and literally coined NA IPA—to its lineup of canned craft beverages. The brand is expanding into
non-alcoholic beer, offering the delicious flavor of 10 Barrel’s full-strength IPA without the
alcohol. The brewing team at 10 Barrel has worked diligently to create a distinctly delicious,
easy-drinking beer.
Read MoreIn this special solo cast episode of the Chanel Mastery podcast, Kristin dives into the level setting we’re seeing in the business landscape and, more specifically, in the outdoor industry as we head into one of the largest buying periods of the year. Kristin touches on the regression of the Covid-timed consumer, economic slowdown, consumer spending trends, held inventory, and the important months ahead that can not only shape how we finish this year but also set the tone for the partnerships we have and how we work to maintain and build trust with our consumers in 2023 and beyond.
Read MoreWoodHouse announces today the acquisition of the Elevation Hotel & Spa in the iconic ski town of Crested Butte, Colorado. Elevation is the only luxury ski-in, ski-out resort located at the base area of the Crested Butte Mountain Resort (CBMR), in Colorado’s Elk Mountain Range.
Read MoreRanch Water and Golf Tea will be year-round offerings and join 10 Barrel’s existing canned cocktail lineup, making a total of nine in the collection.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
Read MoreDuring our conversation with Kimo, we discussed overarching themes that relate to the excitement for Life Time events, specifically Sea Otter Classic and Unbound, and how the Life Time consumer base drives the company forward. Furthering our conversation on in person events, Kimo gave us insight into the vision behind the Grand Prix race series and its launch this year. We also touched on the spirit of cycling and the community that Life Time hosts at their events, which comprises of athletes from all backgrounds, local community members and the greater Life Time team!
Read MoreAs Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
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