winners & losers from Google Helpful Content Update - 1,280 search results analyzed
Digital marketers have had their collective ear to the ground, trying to tease out the impacts of Google’s latest “Helpful Content” update, and our team at Verde is no different. With some time since the update began its rollout, we decided to crunch the numbers and look at the largest shifts that we’ve seen in search engine results. What did we find? Unsurprisingly, we saw some websites fare better than others, but the real learnings come from breaking down changes on an individual basis.
Read More
how to boost your PR efforts by creating “PR magnet” content
Relationships, list building, tailored pitches, and most importantly outreach - these are the mainstays of traditional PR campaigns, but what if we told you that your owned content efforts can support and enhance your program PR passively?
Read More
YouTube video SEO uploading checklist
Whether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.
Read More
how to increase conversion rates by leveraging your media coverage
Increase conversion rates on your website by leveraging media coverage and PR. Learn how brands use PR placements in owned channels to show third-party validation of your products and give customers a sense of security when making purchase decisions.
Read More
trends in e-commerce post-COVID webinar with kristin carpenter
How trends in e-commerce are shaping the future of retail with Kristin Carpenter webinar examines how the e-commerce playbook for retailers and brands are changing and offers the short term and longer term solutions for specialty businesses and brands.
Read More
