Verde Brand Communications serves up PR support for ONIX Pickleball
ONIX Pickleball, a leader in the fast-growing sport of pickleball for two decades, recruited Verde Brand Communications, a Colorado-based public relations and digital marketing agency specializing in the outdoor and active lifestyle spaces, as its PR agency of record, effective immediately. Verde will collaborate with ONIX Pickleball to amplify the brand’s message, showcase its industry-leading paddles and patented technologies, and further its mission of growing and supporting pickleball players of all levels, from beginners to professionals.
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Rossmönster and IWS Sales announce strategic partnership to bring premium adventure trucks to market
Rossmönster, the leader in purpose-built adventure vehicles, and IWS Sales, a premier provider of high-quality motorcoaches and performance vehicles, are excited to announce a strategic partnership. This collaboration will see IWS Sales become an official distributor of Rossmönster’s renowned adventure trucks.
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Verde Brand Communications takes the wheel for Rossmönster adventure truck and van PR efforts
Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand's commitment to enabling unforgettable outdoor experiences.
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Mammut taps Matt Kaplan as managing director of North America
Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut's growth path as a leading mountain sports brand in North America.
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Fall 2024 ski collection honors Mammut’s history in the mountains with a vision towards the future
With 160 years of innovation under its belt, Mammut rolls out its fall 2024 ski collection with a focus on sustainability, style and performance. Since its founding, Mammut has been a global leader in mountain safety and sustainability with its innovative designs, and high standard in durability and quality - all of which are at the foundation of its fall collection. From the burly resort-focused Stoney HS, to the versatile Haldigrat HS and lightweight, backcountry-friendly Haldigrat Air HS, there’s an option for every snowsport enthusiast that demands peak performance without sacrificing on environmental impact.
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Moved by the mountains, Mammut introduces spring 2025 collection to take you higher
For more than 160 years, Mammut has been moved by the mountains and inspired by the long days and endless possibilities that adventures bring. Mammut’s quest to build high-performing, sustainable products for the mountains continues in spring 2025 with its expanded offering in PFC-free rain shells, bottoms for alpine adventures, and continued quest to build high-quality gear with sustainable materials and repairability in mind.
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Royal Robbins Advances 55 Year Sustainability Journey
Since 1968, outdoor adventure apparel brand Royal Robbins has been dedicated to protecting the environment. The brand’s commitment to continuous improvement is visible in setting and achieving goals for use of lower-impact fibers. In 2023 the brand reduced overall emissions by 37% compared to the 2019 baseline and achieved its annual Scope 3 emissions reduction targets per product – down by 22% from 2022.
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Royal Robbins launches proprietary technology and heritage infused designs for Spring 2025
Royal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative features and designs tailored to meet the demands of today’s adventurers.
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Snowsports Industries America Announces Key Data Around Participation and Enthusiast Insights for ‘23-’24 Ski Season
Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality and nuances of the industry, and will be available only to SIA members in early June in time for sales meetings and season re-caps.
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Royal Robbins Expands Sales Team to Support Rapid Growth
Outdoor adventure apparel brand Royal Robbins announces the addition of three new sales agencies in response to rapid growth—further building sales, increasing visibility, and bolstering brand awareness in critical territories across the United States. Venture West Sales, Round Lake Sales, and Kevin Brew Sales will lead sales efforts on the West Coast, the Western Great Lakes, and across the mid-Atlantic, respectively.
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Mammut Core Protect Rope: A Milestone For Climbing Safety
Mammut proudly unveils the Core Protect Rope, a revolutionary new climbing rope that combines the brand's longstanding mission of safety and innovation in mountain gear. Featuring Mammut's patented Core Protect technology and an additional aramid protective layer, the Core Protect Rope significantly enhances cut resistance without compromising weight, dynamics, and handling.
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Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab
Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the outdoors in their communities.
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Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has traveled the world establishing routes in Zanskar, India and Pakistan.
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Outdoor Prolink and its members donate $77,000 in 2023, building upon their legacy of community giving and non-profit collaboration
Outdoor Prolink, the premier platform for outdoor industry professionals, is setting a proactive course for 2024, building on the remarkable success of its philanthropic efforts in the previous year. In 2023, the Outdoor Prolink community – comprised of guides, instructors, and industry professionals – collectively raised over $77,000 dollars. Generated by Outdoor Prolink members, these funds were thoughtfully distributed amongst 11 non-profit organizations.
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Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled figures in the world of freeride and big mountain skiing.
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Adventure Wagon announces new Ox Box storage cases to coincide with launch of new online gear shop
Adventure Wagon, the premier builder of modular camper vans, announces its new Gear Shop, a curated collection of storage, sleep, power supply and camping products and accessories. At the Adventure Wagon Gear Shop, shoppers will find everything they need to outfit their vehicle for adventures in the outdoors.
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Royal Robbins becomes brand certified in the Responsible Wool Standard—solidifying commitment to natural and sustainable fibers
In a significant milestone, Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. As one of the original U.S. outdoor brands, Royal Robbins has set the industry standard with a legacy of iconic styles made with natural and lower-impact fibers.
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GORE-TEX expands innovative Outerwear On Demand program to prominent East Coast ski resorts
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the ski clothing rental program is available to consumers east of the Rocky Mountain region.
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Royal Robbins builds on sweater craft legacy and commits to natural fibers with launch of fall/winter 2024 collection
Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure.
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CAMP365 Announces T Model Truck Bed Camper for EV-Truck Market
CAMP365 – creators of the world’s first fold-out cabin camper, announces this week a new platform in the pickup-camper category, the CAMP365 T Model. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has a minimal impact on range, the T Model works with the Rivian R1, Ford Lighting, Tesla Cybertruck, and other mid-size trucks.
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