Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow, and Orca. In addition, the company is proud to welcome contemporary artist Gianna Andrews to its esteemed roster of creatives.
Read MoreTailwind Nutrition Endurance Fuel is a sports nutrition drink mix offering complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes with no need for gels, chews, bars, or salt pills.
Read MoreDiscover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Read MoreTailwind Nutrition continues partnership with Big City Mountaineers, with 10% of proceeds of Tailwind limited-edition Grape Endurance Fuel being donated to the non-profit
Read MoreSpring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Read MoreIn tandem with the release of Rapid Hydration,Tailwind Nutrition launches contest for a trip to the brand’s iconic hometown and mountain sports paradise in Southwest Colorado
Read MoreTailwind Nutrition has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C.
Read MorePrepare for your solar eclipse camping with some out of this world gear from our brands! On April 8, 2024 a total solar eclipse will cross North America, passing over Mexico, United States, and Canada! Campgrounds in “eclipse states” are booking up, with reservations increasing by more than 500% in Arkansas and Vermont, 300% in Oklahoma and Ohio, and more than 100% in Texas, New York, and Missouri, Forbes reports.
Read MoreAs campsites begin to book up, now is a great time for journalists and media outlets to discuss camping trends and the gear and brands that go along with it. Don’t get left behind - reach these camping planners early in the season while they are planning for trips and purchasing gear.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Chocolate Mint Recovery Mix, a seasonal, limited edition flavor of Tailwind Recovery Mix that benefits Friends of the Colorado Avalanche Information Center (FoCAIC).
Read MoreUltrarunner Courtney Dauwalter led Tailwind Nutrition athletes to an exceptional 2023 season by securing back-to-back-to-back victories at the Western States 100 Endurance Run, Hardrock 100, and Ultra Trail du Mont Blanc. The Colorado-based ultrarunner set course records at the former two events, a feat never before seen in the sport.
Read MoreTailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
Read MoreLeaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Read MoreVisit Durango is bringing back Spoketober for its second consecutive year of celebrating Durango’s tight-knit and passionate cycling community. The month-long calendar of events highlights the dedication and sweat equity its residents have committed to making Durango one of the top cycling destinations in the nation, featuring over 300 miles of singletrack trails and being home to numerous Olympians. The community cycling event will take place throughout Durango and La Plata County, Colo. for the entire month of October 2023.
Read MoreTailwind Nutrition has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental health.
Read MoreGoing into this holiday season, we’re trying to help you write the best gift guides possible, sharing these trends and some of our favorite products. Here, we’ve collected a list of our favorite products from our industry-leading group of brands, and to make the holiday season even easier for shoppers, all of these great gifts are available now on Amazon.
Read MoreThis new and refreshing flavor is a light and playful ode to the simplicity of those adventurous summer days of childhood. It provides a light, fruity watermelon taste with a hint of lime, that gives you everything you need so you can be in the moment, let your mind wander freely, and forget about the miles.
Read MoreTherm-a-Rest, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities.
Read MoreBikepacking season is here! Over the past few years, bikepacking has exploded in popularity, with search volume growing more than 2x since 2017. This year, our Verde brands have rounded up a handful of products that are good considerations if you're gearing up to head out on your own trip, or write about new products for this popular adventure sport.
Read MoreEarth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.
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