Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
This summer, the Winnebago Industries Foundation is funding a new internship program in partnership with Camber Outdoors, a nonprofit leader driving workplace inclusion, diversity and equity in the outdoor industry. In total, five outdoor recreation companies are hosting fifteen interns with the goal of building career pathways for diverse talent.
Read MoreDenver, CO-based Opopop, creators of Flavor Wrapped(TM) Popcorn Kernels, and Bend, OR-based 10 Barrel Brewing, announce Poppin’ on Cloud Wine, an exclusive brand collaboration that offers customers a delicious and thirst-quenching limited edition bundle this summer season.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, launched Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep your body well balanced during workouts at the gym, on a hike, grabbing a quick run or ride – or just to stay hydrated on your busy days.
Read MoreCamber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith steps into the new leadership position effective immediately.
Read MoreWhether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.
Read MoreAdventure Wagon has been at the vanguard of making van life an option for adventurers that crave a versatile rig that’s ready for any adventure from one day to the next, and ensures your van is future-proof with the ability to adapt to life changes over the years. The best-in-class brand prides itself on being the outfitter that affords van life options for real world applications, and offers both a DIY system and complete professional installation that takes far less time than a traditional van conversion, and at a fraction of the cost.
Read More10 Barrel Brewing, Goldspot Brewing of Denver and Everywhere Is Queer (EIQ), gathered at 10 Barrel’s Bend headquarters this month to officially kick off the Out Loud Beer Project. The Out Loud Beer Project is an all new collaborative, industry-wide brewing series dedicated to supporting queer-owned businesses and give back to LGBTQ+ community.
Read MoreBike racks are an essential piece of gear for cyclists and outdoor enthusiasts. Whether you’re a gravel rider seeking the end of the pavement or a mountain biker heading to the trail, Yakima has the best solution for your next outdoor adventure or road trip.
Read MoreWyoming Whiskey announces the release of its limited edition Powder River straight bourbon whiskey as a continuation of its annual Wyoming-only releases. This whiskey is crafted from nineteen barrels of Wyoming Whiskey’s finest bourbon which offer a complex interplay between spice, sweet, and savory notes. With only 360 cases available statewide hitting shelves on June 24, the product is expected to sell out quickly.
Read MoreROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, announces today the launch of the new R1 Percussion Massage Device. Designed to prime the body pre-workout and accelerate recovery post-workout, the R1 boasts a compelling set of features at an accessible price of $129. With its small size compared to other percussive massage devices on the market, the R1 delivers a premium experience with its supremely quiet motor and long-lasting (7+ hours) battery wrapped in an attractive package.
Read MoreSeattle-based Mountain Safety Research® (MSR®) is excited to announce their newest tent series, the Habiscape™ Tent Series for spring 2023. The Habiscape is the newest frontcountry tent offering from MSR, with highlights such as added features for convenience, livability, and luxury, offered in 4-person or 6-person options.
Read MoreYoungone, a leading global manufacturer of outdoor and athletic clothing, textiles, footwear and gear, earned a 2023/24 ISPO Textrends Award for its Ecoloft™ ActiVe SR synthetic insulation.
Read MoreWyoming Whiskey announces the release of its limited edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. The collaboration was born in celebration of Yellowstone National Park’s 150th anniversary. The Wyoming Whiskey National Parks No. 2 bottle is the second collectible Limited Edition release in an annual National Park series which debuted in April 2021.
Read MoreDads have long been known to be lovers of the outdoors, whether it’s simply getting out for a walk, or sharing passions like camping or skiing with their children. Plus, fathers, in their busy lives, often enjoy the versatility and utilitarian nature of outdoor clothing and gear. Then we have the gearheads, many of us here at Verde are lucky enough to have had our gear obsessions passed down from our parents. The link between Dads and their gear is boundless, so let’s break down our favorite Father’s Day gifts that you can share with Dads and readers alike.
Read MoreBend-based 10 Barrel Brewing is excited to welcome canned wine to the award-winning 10 Barrel libation portfolio. The Oregon-based brewery has partnered with an exclusive winery in the Columbia Valley of Washington to create sparkling rosé and white offerings to pair with a Memorial Day full of outdoor activities. Whether it’s a trailhead tailgate, beach excursion, or a sunset picnic and fireworks display, these low-carb and sugar options are great all summer long.
Read MoreCosta Sunglasses, a longtime leader in the conservation space, has been awarded the prestigious RELX SDG (Sustainable Development Goals) Customer Award for its Untangle our Oceans campaign. Costa is one of four organizations around the world receiving the award for its significant and demonstrable contributions toward the United Nations Sustainable Development Goals.
Read MoreThese are the top trends in the bike industry right now, from domestic manufacturing to gravel racing and e-bikes.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its spring 2022 collection - Salina and Paunch. Inspired by salty surf and tropical locales, Salina and Paunch have a sleek, adventure-ready style designed to look good and play hard no matter your plans.
Read MoreTwo leading Pacific Northwest brands, Outdoor Research and Dovetail Workwear – both known for making high-quality, hard working and great-fitting apparel – teamed up for Spring 2022 to create a collection of outdoor accessories built to support outdoor enthusiasts and working women in occupations where durability and performance cannot be compromised.
Read MoreTailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month by introducing a new limited edition Recovery Mix flavor plus much more.
Read More
