Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to its freeze-dried sandwich lineup: Cookies & Cream and Mint Chocolate Chip. The brand’s popular freeze-dried Cinnamon Apples Wedges also make a return to Earth, and a brand-new bundle offering is sent into the cyber (purchasing) universe -- an Astronaut Collection Pack, containing one of each of its ice cream sandwich flavors and freeze-dried fruit offerings.
CAMP365 – creators of the world’s first fold-out cabin camper, announces this week a new platform in the pickup-camper category, the CAMP365 T Model. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has a minimal impact on range, the T Model works with the Rivian R1, Ford Lighting, Tesla Cybertruck, and other mid-size trucks.
Olympic mountain bike champion, Tom Pidcock, and multi-time national champion, Savilia Blunk, will headline the elite fields at Life Time Little Sugar MTB on Sunday, Oct. 15. The world’s top mountain bike racers, many of whom are contenders in the Life Time Grand Prix presented by Mazda, make up the impressive fields.
Leaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Visit Durango is bringing back Spoketober for its second consecutive year of celebrating Durango’s tight-knit and passionate cycling community. The month-long calendar of events highlights the dedication and sweat equity its residents have committed to making Durango one of the top cycling destinations in the nation, featuring over 300 miles of singletrack trails and being home to numerous Olympians. The community cycling event will take place throughout Durango and La Plata County, Colo. for the entire month of October 2023.
The Conservation Alliance (TCA) is excited to announce the recipients of its Summer 2023 Grant Cycle. In this cycle, $650,000 in grants were dispersed to 15 organizations working to protect outdoor spaces and wild places throughout North America. TCA is on track to award more than $2 million in grants by the end of 2023.
Snowsports Industries America (SIA), the leading trade association for the winter sports industry, is thrilled to announce the release of its highly anticipated Participation Report for the 2022-23 winter season. This comprehensive report offers invaluable insights into the state of winter sport participation, providing industry stakeholders with crucial data and trends across all winter sports – skiing, snowboarding, cross-country skiing, snowshoeing, sledding, fat biking and touring.
Coinciding with the 20-year anniversary of Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, a business venture dedicated to the hunting, fishing, and off-roading markets is announced: Pursuit Prolink. This is the latest evolution and expansion of the Outdoor Prolink business in an effort to bridge the gap between the outdoor, hunting, and fishing industries. Through the creation of this new multi-store marketplace, Outdoor Prolink and Pursuit Prolink will continue to protect and support the relationship between brands, pros, specialty retailers, and consumers.
Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it.
Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or seven days, and choose the meals you want to have included in your own personalized survival meal kit. The available kits include a meat, vegan, and vegetarian, and each custom kit offers a diverse range of meal options, from homey classics to global favorites.
It's that time of year again: when outdoor companies — along with the rest of the world — start thinking about holiday gifting. While holiday gift guides have their place (especially for those last-minute shoppers), they can become a bit … repetitive. Here are a few twists on the usual take.
Going into this holiday season, we’re trying to help you write the best gift guides possible, sharing these trends and some of our favorite products. Here, we’ve collected a list of our favorite products from our industry-leading group of brands, and to make the holiday season even easier for shoppers, all of these great gifts are available now on Amazon.
Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the launch of both the Clima-Wool, a game-changing merino wool-blend base layer collection for cold-weather conditions, and new additions to its best-selling Clima-Tek line.
Costa Sunglasses celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide. In nature, a king tide requires the perfect alignment of the Earth and moon to create an exceptionally high tide and once-in-a-lifetime views and opportunities on the water. Like its namesake, Costa’s King Tide is designed to give you the ultimate advantage on the water.
This new and refreshing flavor is a light and playful ode to the simplicity of those adventurous summer days of childhood. It provides a light, fruity watermelon taste with a hint of lime, that gives you everything you need so you can be in the moment, let your mind wander freely, and forget about the miles.
Seattle-based Mountain Safety Research® (MSR®) is excited to introduce three new products to its Titanium cookware assortment for spring 2024 - a Titan Double Wall Mug, Titan Long Spoon and Titan Spork. The brand also refreshes the collection with thoughtful updates to their Titan Kettles and their 450 mL Titan Cup, all designed to be more functional, packable and reliable than ever before, making them the ultimate ultralight choice for thru-hikers and gram counters.
Seattle-based Mountain Safety Research® is excited to announce their newest tent, the Hubba Hubba Bikepack for spring 2024. Made for those who live to adventure on two wheels, the new Hubba Hubba Bikepacking tent series builds on the success of the award-winning Hubba Hubba and takes it up a notch with cycle-specific touches.
Therm-a-Rest, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities.
