Verde Voice blog

Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists.

Change is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.

Change is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.

Following a 10-year advocacy campaign to modernize outdoor recreation policy, today the U.S. Senate passed by unanimous consent the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters.

Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content.

As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions.

Today, Mountain Safety Research (MSR) announces updates to its tent category for spring 2025 with the all-new Hubba Hubba LT and updates to the Elixir Tent Series.

Today, Mountain Safety Research (MSR) announces the launch of the new Switch Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer, cook or boil, and use it with your favorite pot or pan. This innovative new stove system is designed for price-conscious backpackers seeking MSR performance and reliability.

Coinciding with the 20-year anniversary of Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, a business venture dedicated to the hunting, fishing, and off-roading markets is announced: Pursuit Prolink. This is the latest evolution and expansion of the Outdoor Prolink business in an effort to bridge the gap between the outdoor, hunting, and fishing industries. Through the creation of this new multi-store marketplace, Outdoor Prolink and Pursuit Prolink will continue to protect and support the relationship between brands, pros, specialty retailers, and consumers.

Seattle-based Mountain Safety Research® is excited to announce their newest tent, the Hubba Hubba Bikepack for spring 2024. Made for those who live to adventure on two wheels, the new Hubba Hubba Bikepacking tent series builds on the success of the award-winning Hubba Hubba and takes it up a notch with cycle-specific touches.