Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreShould your brand delete or turn off social media commenting on posts? We explore content moderation in our current divided times.
Read MoreBikepacking season is here! Over the past few years, bikepacking has exploded in popularity, with search volume growing more than 2x since 2017. This year, our Verde brands have rounded up a handful of products that are good considerations if you're gearing up to head out on your own trip, or write about new products for this popular adventure sport.
Read MoreBorn on the water in 1983, Costa Sunglasses is celebrating 40 years of making the best sunglasses on the planet and protecting the watery world we call home. For those like us who don’t just spend their life on the water, but fully come to life on it, big days are coming.
Read MoreAmazon is the largest online marketplace in the world, with huge numbers of customers and nearly infinite number of products. The platform is a place for outdoor enthusiasts to discover new gear, and is a great way for brands to reach new audiences. We’ve compiled this list here of some of the top outdoor brands that are available on Amazon now. Click the logos to shop now.
Read MoreIn the performance-driven world of professional sports, mental health has long been treated like an afterthought, if it was addressed at all. Recently, there has been a spate of athletes speaking up or taking a stand to advocate for their own emotional well-being. Simone Biles. Naomi Osaka. Michael Phelps. Kevin Love. Every revelation has been incredibly powerful.
Read MoreThe information and product discovery process is changing quickly thanks to an evolving organic search landscape and AI. Getting brand and product mentions in the sources these technologies use will be paramount to driving visibility for your products. While media landscapes may be experiencing volatility and consolidation, they will continue to be hugely impactful in their traditional capacity but also in this new role as trustworthy sources for automated recommendations. This means that a robust PR and earned media strategy is more important than ever in driving brand and product visibility.
Read MoreAstronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air and Space Museum, Disney Theme Parks, Universal Studios, Ron Jon Surf Shops, and Paper Source stores, as well as select outdoor retail stores.
Read MoreWarm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
Read MoreGunnison Rising – a new mixed development in the heart of Gunnison committed to providing ample housing, business opportunities, new trails, and a Maker’s District for entrepreneurs – has chosen Verde Brand Communications to lead its public relations, integrated communications and strategic development efforts. At least 1,700 unique housing units, commercial space, a government campus, green initiatives and more will be part of the New Urbanist-inspired development, providing key infrastructure to promote housing and business opportunities that will reinforce Gunnison’s burgeoning identity as the best place in Colorado to work, live and recreate.
Read MoreOrthoLite Cirql™, the world’s first circular foam material solution for footwear, has been named to the shortlist in the “Best Sustainability Initiative of the Year” category by Drapers Footwear Awards 2023.
Read MoreROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of the Ragnar’s Demo Tent Activation to elevate participants' race experience.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are your day-to-day sunglasses that stay stylish while relaxed on land and ready to perform while out on the water.
Read MoreIn this episode, our guest is Dr. Len Necefer, Ph.D., CEO & Founder of NativesOutdoors – a native-owned athletic and creative collective. The company began as a social media project in March 2017 by Len Necefer (Diné), highlighting stories and photos of Native people in outdoor recreation and addressing the lack of representation of Indigenous people in the outdoor industry. The organization has expanded to providing advisory and consulting services to the outdoor industry on topics within the intersection of tribes, public lands, and outdoor recreation. NativesOutdoors is working directly with tribal governments, community organizations, and individuals on increasing access to outdoor recreation and connecting resources and opportunities within the outdoor industry.
Read MoreBackpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its latest partnership within its ‘Environmental Access and Education’ give back vertical, with the Young Masterminds Initiative nonprofit organization. Specifically, Backpacker’s Pantry will provide financial support to its Camping to Connect program for youth from Black, Indigenous and People of Color (“BIPOC”) communities in New York and Colorado. Backpacker’s Pantry will also make food donations throughout the year for their excursions.
Read MoreOur job as PR professionals is to drive the most visibility for our clients, to the most relevant audiences. One of the ways we approach this at Verde is through the lens of the customer journey. This full-funnel approach not only helps us tailor our pitching to be most effective, but it also helps drive the best results for all KPIs, from awareness to sales.
Read MoreEarth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina PRO features new performance upgrades that keep your frames locked in place and vision clear so you can stay focused on what's most important - finding fish.
Read MoreThe Sea Otter Classic Summit, which is owned and produced by Life Time, announces the speaker line-up for the second annual event taking place April 17-19 at the Monterey Plaza Hotel & Spa. Summit speakers include leaders from the outdoor and various specialty industries, along with non-profit organizations' founders, sustainability experts, and retail executives.
Read MoreLooking across the outdoors industry, there is an amazing group of talented and influential women leading some of our favorite brands. These women leaders bring years of experience and skills to their organizations and provide some great examples for others to follow. Here we’ve compiled a list of a few of the women Verde works with who are working to change the outdoor industry from the inside out.
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