Even though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for anyone’s outdoor wardrobe.
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Therm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing the next generation of its best-selling NeoAir® XLite™ sleeping pad in spring 2023. Making the best even better, the new NeoAir® XLite™ NXT maintains its ultralight weight, but increases in comfort and is significantly quieter than the current XLite.
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Elevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort (CBMR) – announces today the latest addition to its hospitality experience, billy barr. The full-service lobby bar and lounge will open to the public this month.
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Today’s guest is Adam Ruggiero, Editor-in-Chief of GearJunkie. GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie online through multiple channels.
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Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities.
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We interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.
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Looking for PR support for your brand at the Running Event in Austin? Contact Verde!
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Winnebago, the flagship brand of outdoor lifestyle product manufacturer Winnebago Industries, and Adventure Wagon, the premier builder of modular camper vans, announce today their collaboration on a limited edition van that combines the renowned craftsmanship and innovation of both companies to create the ultimate adventure vehicle.
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Today’s guest is Jeremiah Bishop, a professional mountain bike racer in cross country, short track, ultra-endurance stage races, and gravel. Jeremiah is an athlete ambassador for Canyon Bicycles, a freelance cycling consultant, and a content creator (co-founder of the hit documentary series The Impossible Routes).
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Today’s guest is Alison Tetrick - a professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement.
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Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces its annual donations for the 2022 calendar year. Over the course of the past year, Backpacker’s Pantry donated a combined total of approximately $178,000 to 12 organizations including: 1% for the Planet, American Hiking Society, Cal-Wood Education Center, Community Food Share, Community Foundation Boulder County, The Conservation Alliance, Conscious Alliance, Continental Divide Trail Coalition, Outdoor Afro, SLOW Money Initiative and Thorne Nature Experience.
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Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. At the end of 2022, Outdoor Prolink and its members finished off the year by raising $82,970, which went to five organizations; American Whitewater, Boulder County Wildfire Fund, The Conservation Alliance, PridePads Africa, and Protect Our Winters.
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Tailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports.
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Today’s guest is Steve Lee, President of US Sales at Hot Chillys, a legacy outdoor recreation brand that has been leading the winter sports apparel industry since 1985. Their performance base layers include socks, leggings, turtlenecks, fleece, and accessory products, focusing on comfort and fun. Hot Chillys offers a comprehensive line of apparel for men, women, and children using next-level materials for seamless comfort, function, and fit.
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As we mark another Martin Luther King Jr Day, the importance and symbolism has never been more important. With so many brands committing to increase their DEI efforts, this is a good time to revisit, update, and reaffirm your brands commitments and considerations around MLK Day.
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Welcome to the 200th episode of the Channel Mastery podcast. Today’s guest is Dan Kihanya, Director of Corporate Development and Investment with REI. Dan is also the creator and host of Founders Unfound, a podcast that profiles tech startup founders from underrepresented backgrounds. He is an experienced serial entrepreneur with extensive experience in the start-up ecosystem - including founder, early executive, investor, and advisor.
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In order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.
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The perks of working in the outdoor industry can’t be matched – whether your coworker doubles as your climbing partner, or your “office job” is actually an “outside job”.
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Registration for the 51st Annual Iron Horse Bicycle Classic will open on Friday, Dec. 16. There will be a local registration party on Thursday, Dec. 15 from 5:00-8:30 p.m. at the Fort Lewis College Center of Southwest Studies in Durango.
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Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition Straight Bourbon Whiskey. In honor of the anniversary, Wyoming Whiskey founding Master Distiller Steve Nally and Master Blender Nancy Fraley have barrel selected and batched a rich and balanced 10-year-old rye bourbon worthy of the milestone. This masterpiece whiskey reflects 20 of the rarest casks at the Wyoming Whiskey distillery that were filled in November and December of 2011 and is the oldest product ever released by Wyoming Whiskey.
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