Web traffic across the outdoor industry remained down significantly in Q3, as we continue to see comps to the COVID-inflated 2020, a trend we expect to continue. Learn about where this traffic is coming from, and more inside.
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Tailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the fresh, sophisticated look on the same fuel and recovery products, Tailwind is simultaneously introducing its newest flavor—Matcha— which joins the Tailwind Endurance Fuel family of flavors.
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Tailwind Nutrition athlete Annie Hughes, 23, won the Moab 240 endurance run in the women’s category over the weekend, with a time of 68:50:02. Annie finished 7th overall. The Moab 240 is a single loop footrace through some of Utah's most stunning and challenging terrain, starting and ending in Moab, with 29,467 feet of elevation gain.
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Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries.
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Follow along and we’ll break down our tips for creating the best gift guides in your space, and we’ll even start the keyword research for you, suggesting some of the top searched and trending topics are heading into the gifting and holiday season.
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Since 1983, Costa Sunglasses has built a reputation for creating the highest quality, best-performing sunglasses for anglers and outdoor enthusiasts – but Costa knows that not every adventure takes place in the light of day. Costa Clear, the brand’s latest collection of single vision and progressive optical lenses, answers the call for clear vision all day, every day.
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A guide for how to set up and optimize a YouTube channel for your brand. This guide walks you through, step-by-step, and provides examples and additional resources for creating a branded experience on YouTube.
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Increase conversion rates on your website by leveraging media coverage and PR. Learn how brands use PR placements in owned channels to show third-party validation of your products and give customers a sense of security when making purchase decisions.
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Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of Canada-based outdoor professionals currently includes around five-thousand professionals, who are stewards of the great outdoors.
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Our colleague Maor Tiyouri, who works part-time at Verde to balance her ability to train as a runner, isn’t just an Olympian, she’s a two-timer. Here Maor shares what it takes to be an Olympian, and what it was like to go to this year’s event after it was postponed last year due to the pandemic.
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For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company, led by Ashley Korenblat and Mark Sevenoff, experienced a growth year like that of 2020.
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In this week’s Consumer Behavior Report: we weigh how important of a factor convenience actually is. Apparel is rebounding, and DIck’s stock surges.
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Tailwind Nutrition athlete Courtney Dauwalter won the women’s division of the Ultra-Trail du Mont-Blanc (UTMB) this weekend— with a time of 22:30:54— setting a new course record. UTMB is the pinnacle of ultra trail running as a single-stage mountain ultramarathon which follows the route of the Tour du Mont Blanc. Dauwalter’s feat broke the women’s record for UTMB which was set on a shorter course in 2013 by Rory Bosio.
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Starting next week, a portrait of Charles Crenchaw, the first African American to summit Denali, will begin being displayed at the Bradford Washburn American Mountaineering Museum. The portrait, commissioned by Outdoor Research and Seirus, aims to facilitate conversation about diversity in the outdoors.
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Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa.
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With its new Spring 2022 line, Outdoor Research, the Seattle-based leader in outdoor apparel and gear, releases a collection of products directly tied to core company values — community, collaboration, innovation, passion and curiosity. The new collection yields an exceptionally groundbreaking and thoughtful program, highlighting the results of working thoughtfully with collaborative partners.
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In this week’s Consumer Behavior Report: Spending continues to look strong, no matter what economists are saying. With this, predictions are rolling in for back-to-school, with big numbers in the forecast.
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Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker, and Melena, who set out on bikes to retrace the route of an infamous stagecoach driver, Charley Parkhurst, while reflecting on the importance of community and honoring an often misremembered historical figure in the central California Coastal region during the mid 1800s. Their journey takes them to places where Charley’s history is alive across Santa Cruz County.
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As part of its roadmap for a thriving winter outdoor future, SIA has named Verde Brand Communications to lead its brand communications and public relations efforts. SIA’s core goals are centered around creating community and driving industry success. A staple of the winter outdoor community, SIA is founded on industry engagement and member value, while uniting diverse industry stakeholders towards a common goal.
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Just to be clear, we’re talking about the beer, here.
Beer always goes better with something fun, preferably outside. While we would love to try and inspire a crazy summer road trip, or at least get you to aspire to one. We reconsidered how realistic this could be
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