Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
In this week’s Consumer Behavior Report: The numbers are looking healthy, but consumers are showing frustration with high prices and inflation. Now its more important than ever to listen to your customers and think about ways to retain new people from the pandemic boom.
Read MoreFor more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled fishing nets.
Read MoreMichel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story
Read MoreTo hear Glenn Barrett tell it, he was just one fork in the road away from being a ski bum (a term of affection here at OrthoLite). Had he kept driving north, in 1979, to the mountains of Vermont instead of taking a job in central Massachusetts, the footwear industry would look a lot different today.
Chris and Cole discuss how brands can create a go-to-market plan for new product launches, which covers goal setting, including stakeholders from your company, different departments and voices, as well as your agency partners.
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OrthoLite introduced our first insole in 1997 with the ethos of always doing better. We knew we were creating a higher performing and more comfortable product than the competition. By incorporating recycled rubber, we also were demonstrating that premium insoles could be produced more sustainably.
David Stover and Kevin Ahearn discuss working with brands Costa and Patagonia, their founding story, and their mission of ending net pollution in oceans
Read MoreIn this week’s Consumer Behavior Report: Consumers want more - more everything. From eco-conscious to savings, customers are looking for more. Secondhand apparel is booming, looking to eclipse first-run clothing growth. Finally, Amazon’s Prime Day numbers were… meh.
Read MoreKristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network's future
Read MoreRuss Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand
Read MoreThis July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Read MoreBrand ambassadors and influencers can be cornerstones to your brand’s storytelling. But how do you differentiate between the two seemingly interchangeable terms?
Read MoreWyoming Whiskey today announced the brand has raised over $120,000 in partnership with the National Park Foundation. The brand, which is committed to preserving the natural beauty of America’s wide-open spaces that inspired the whiskey, hosted a virtual auction featuring four beautiful, one-of-a-kind bottles in the Wide Open Spaces – By Air collection, with all proceeds directly benefiting the National Park Foundation.
Joe Wold, Co-Founder of LifeHandle, a versatile sling created to handle anything, shares their founding story and Kickstarter journey.
Read MoreSnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to lead the Outdoor Prolink team with strategic planning, revenue growth, product development, marketing, membership, branding, and partnerships.
VP of Strategy, Stephen Regenold focuses on connecting with Lola Digital Media’s and AllGear’s consumer through authentic content and new sites
Read MoreMembers of the media, this is your chance to visit your extended family this summer on us! We provide the gear, cover your travels costs, and you enjoy reconnecting with your fam.
Read MoreMore than a year after the murder of George Floyd and ensuing BLM protests, Kristin Carpenter, host of the Channel Mastery podcast, organized a Facebook Live with Camber Outdoors. The live conversation offers an opportunity for brands and businesses in specialty markets and the outdoor industry too ‘check in’ on progress made over the last year [and areas for improvement] in creating a more diverse and inclusive workplace environment.
In this week’s Consumer Behavior Report: Risk Manage Like Your Customers: Four steps to take now in preparation for long-term, future risks, why Patagonia has the best reputation among 100 of the most visible companies and how dinosaur surgeons saved Best Buy.
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