Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024. Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back.
Read MoreHeel™ announces the Heel Virtual Dog Leash™ - Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on the move. Heel’s mission is to enable dogs to spend more time together with their humans outdoors, taking on new adventures.
Read MoreEscapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation to lead the way in the small camper and overlanding categories.
Read MoreHeel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle markets.
Read MoreGran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend.
Read MoreAs Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate to lawmakers for the next big legislative wins supporting public lands and waters.
Read MoreRooted in adventure since 1968, Royal Robbins leans on a proud and storied 55-year heritage in Sweater Craft with the introduction of its new Fall 2024 collection. Royal Robbins new Rockcraft and Arch Rock sweaters are made with 100% merino wool and are available now at outdoor specialty retail stores and online at royalrobbins.com.
Read MoreCrazy Creek Products, renowned for its lightweight, innovative outdoor chairs, is set to launch its latest breakthrough: the Crazy Creek Pack Table, a compact and versatile table designed for outdoor enthusiasts. Made entirely in Montana, the Pack Table represents a commitment to local craftsmanship and quality.
Read MoreWith 160 years of innovation under its belt, Mammut rolls out its fall 2024 ski collection with a focus on sustainability, style and performance. Since its founding, Mammut has been a global leader in mountain safety and sustainability with its innovative designs, and high standard in durability and quality - all of which are at the foundation of its fall collection. From the burly resort-focused Stoney HS, to the versatile Haldigrat HS and lightweight, backcountry-friendly Haldigrat Air HS, there’s an option for every snowsport enthusiast that demands peak performance without sacrificing on environmental impact.
Read MorePartnership will continue to enhance instructor and student awareness of RECCO technology and how to incorporate the technology into their backcountry travel safety planning
Beginning last year, Verde has hosted a backpacking trip in the Indian Peaks Wilderness area outside of Boulder, Colo. This gives our media guests the opportunity to test the latest and greatest backpacking gear while being guided by Verde’s roster of expert staffers.
Luckily, the gear we are bringing along is available for anyone to buy. Read on to see the newest backpacking gear from our clients.
Read MoreThe Paris Olympics were considered the first Olympic Games in the post-COVID era, and by all accounts, viewers showed up to support their favorite athletes and nations. NBC reported an 82% jump in viewership compared to the 2020 Games, with an average of 30.6 million viewers across its platforms.
The large audience led to increased cultural conversation—from memes to hot takes and more. Below are a few takeaways that public relations and marketing professionals can take from this summer’s biggest sports event.
After meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching spring 2025. The innovative and versatile new design empowers backpackers and campers to adjust their bag to find their personal sweet spot when sleeping under the stars.
Read MoreRECCO’s partnership with CamelBak brings the two brands to the finish line of the legendary trail running race series
Read MoreGran Fondo Hincapie Bentonville is just one month away.
Read MoreCrazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing, and direct-to-consumer digital marketing efforts.
Read MoreFrom crisis comms to public relations and athlete sponsorship, below are our top considerations for brands looking to capitalize on the upcoming Paris Games.
Read MoreA large part of any public relations or marketing job is reaching audiences that align with your brand’s goals. One audience that has captivated and polarized brands in the modern era is Gen Z.
PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow, and Orca. In addition, the company is proud to welcome contemporary artist Gianna Andrews to its esteemed roster of creatives.
Read MoreTherm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost 650™. The innovative new design provides unparalleled warmth, comfort, and versatility in the backcountry - for better sleep guaranteed.
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