Learn about the practice of Land Acknowledgement, why it is important, and how your brand can take a holistic approach to recognize the ancestral lands that we live on and recreate on.
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NFTs are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador Louise Vardaman to talk about how the community was started and how others can get involved.
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The Conservation Alliance, along with 24 outdoor industry companies, are urging Emerald Expositions (“Emerald”) not to move the industry’s Outdoor Retailer trade show to Utah, stating that they will not support or attend a trade show event in the state as long as its elected officials continue their attacks on national monuments and public lands protections.
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We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift infrastructure in the US.
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We’re no strangers to ambiguity these days, and everyone has varying levels of comfort as we decipher our new normal. So rather than just guess who might show up to our events, or if we should stay virtual, we reached out to some of our closest contacts in the media to get an idea of how comfortable they are with attending in-person events.
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GCI Outdoor announces an exciting new partnership with Outdoors Empowered Network
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Slingshot Sports, has retained Verde Brand Communications to lead its public relations and brand communications efforts
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Gore-Tex announces their new Outerwear on Demand garment rental program which will allow snow enthusiasts convenient access to GORE-TEX snowsports apparel at 15 different resort and retail locations throughout North America.
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We’re humbled to welcome back to the show, Scott Buelter, CEO of Ascent360 - a data-driven marketing platform that has grown tremendously in the past couple of years as a result of the pandemic directing more and more purchases online.
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An example of elevating diverse voices in storytelling. Caught between athletic passion and cultural obligation, a Hunkpapa Lakota skier learns to be a better relative to the mountains where he skis and to the people who once called them home.
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Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.
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Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1971 when it introduced the first self-inflating sleeping pad to the market. In 2022, the iconic outdoor brand celebrates its 50th anniversary and five decades of industry-leading innovation and helping people better enjoy the outdoors.
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OrthoLite celebrates its 25th anniversary in 2022 on the heels of back-to-back, record-setting growth years
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Gathr Outdoors, a diversified global designer and manufacturer of outdoor products and sporting goods, announces its acquisition of Cascadia Vehicle Tents (CVT). Terms of the transaction were not disclosed. Gathr Outdoors is a portfolio company of Centre Partners.
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Outdoor Prolink asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. As an extra incentive, Outdoor Prolink matched donations on Giving Tuesday, finishing off a year of giving back with $84,738 raised for their four 2021 nonprofit partners, PridePads Africa, Protect Our Winters, Outdoor Afro, and The Conservation Alliance.
We sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials - which resonates with the current market demand from retailers to the end-consumer. Join us and listen to how a decade of work has come to fruition!
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Learn more about the high-level website traffic trends in the outdoor industry as we look back at Q4 and lay out some important areas to watch in 2022.
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Leading performance eyewear brand, Costa Sunglasses, welcomes one of bass fishing's most decorated anglers to its roster, Kevin VanDam. Heading into the 2022 season, VanDam will depend on Costa’s high-performance eyewear for his continued success on the Major League Fishing (MLF) Bass Pro Tour.
Even though winter is just kicking into high gear [at least here in Colorado], we wanted to share some new gear coming down the pipeline from a few of our favorite brands.
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