Keith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.
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Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, is rebranding to Gathr Outdoors to better reflect its mission and the industries within which it operates.
Uncertainty, in several forms, has driven down traffic across the market, however, conversion rate remains a bright spot. How can you tune up your brand and business to deal with these market conditions? We’ll break down our recommendations by traffic channel.
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During the week of Nov. 8-15, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and TREW Gear donated 5% of their online revenue as part of The Conservation Alliance’s annual We Keep It Wild fundraising campaign. Combined, the brands helped raise more than $32,000.
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We share the best ways to make the most out of your listicles and keep your readers (and Google) well-informed with the newest gear on the market.
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Since launching its first antimicrobial yarn, Noble Biomaterials - creator of advanced antimicrobial systems and conductive energy textiles - has sought to protect, save, heal and improve lives. Today, the company announces the integration of their Ionic+™ fabric treatment across Silvon Home’s bed, bath, and mask products.
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From running more to crushing that summit, folks around the world set their sites on a better version of themselves. To help in this pursuit, we’ve gathered a list of products from our great brands that can help your readers chase their dreams and resolutions, plus a couple of events that can be the goal themselves.
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ORCA Coolers & Drinkware won the coveted USA TODAY 10Best Readers Choice Award for its Walker Tote. The soft-sided cooler placed among the top ten for “Best Gifts for Road Trippers.” The nomination was carefully made by an expert panel of travel writers, then voted on by the public.
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Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces new brand partnerships for this year. The following companies have been added to Outdoor Prolink’s brand network: Base Medical, Blackstrap, Bobo's Oat Bars, Crazy Creek, Duonamic, EcoVessel, Good-To-Go, GSI Outdoors, Helly Hansen, HEX, Maxim Climbing Ropes, SMRT Tent, Mtn Ops, Snow Peak, Solo Stove, and Zeal Optics. Launching later this year are ABS Avalanche Airbags and NOBL Wheels.
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Brands and retailers alike are rejoicing with holiday and Black Friday deals. However, inventory and supply chain challenges continue to be a persistent challenge. With this in mind, we wanted to collect the best Black Friday and holiday deals from our great roster of brands, all with products that are guaranteed to be in stock.
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OrthoLite®, the industry leader of branded, high-performance, and comfort footwear solutions, expands its range of eco formulations with the release of OrthoLite® HybridPlus-Bio™ and HybridPlus-Recycled™ insole technologies. With formulations that elevate the total eco content of the insoles to 57-percent and 50-percent, respectively, these two new innovative technologies set a new standard for sustainable insoles.
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Life Time and the Sea Otter Classic introduce the Sea Otter Classic Summit, a brand-new global gathering of outdoor industry leaders focused on serving a diversified outdoor industry leadership group.
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Outdoor Research earned an Editors’ Choice Gold Award from Backpacker Magazine for its AscentShell™ waterproof/breathable fabric technology, calling out AscentShell as best-in-class among highly-breathable electrospun fabrics being used in today’s waterproof apparel. Backpacker’s Editors’ Choice Gold Award is a step beyond its regular Editors’ Choice Award, signifying products that have proven themselves over time as standout via the magazine’s rigorous testing processes.
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MacNeill Pride Group, a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Rightline Gear, an Asheville, North Carolina-based automotive and outdoor gear designer.
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The Conservation Alliance is hosting its annual We Keep It Wild fundraiser, where select member companies donate 5% of online sales during the campaign week. From Nov. 8-14, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and Trew will be participating in the fundraising campaign.
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Outryder was first released in October 2016, representing Wyoming Whiskey’s first use of rye, along with corn and malted barley. It quickly became a favorite amongst whiskey connoisseurs across the country and has a history unlike any other product in the Wyoming Whiskey portfolio.
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Outdoor Research promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson is tasked with leading the Product Creation team and product development process from concept to consumer, including: product and technology innovation, sourcing, materials, design, merchandising, and quality control.
Wyoming Whiskey’s Single Barrel Bourbon is available once again. This highly anticipated and exclusive release is the first batch since it last sold out in November 2020. Single Barrel represents the top 1% of bourbon barrels sampled each year by Wyoming Whiskey.
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Outdoor Research expanded its Essential Coverage Collection with a new 3-Layer Face Cover. The ASTM compliant Face Cover is made in the brands Seattle, Washington, factory and features a hassle-free built-in filter, and improved fit.
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