Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities.
Read MoreTailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports.
Read MoreSummer doesn’t have to end this holiday season for the fish or water sport enthusiasts in your life. Whether you’re shopping for a dedicated angler or a crazy canoe enthusiast, Verde has hand-picked the below collection of fish and water sports products from our industry-leading group of brands. Yakima offers several solutions to more easily transport your rods or watercraft, Slingshot has the extreme sports junkies covered, and apparel brands like Outdoor Research will fill out your wardrobe in no time. Cap the day off with a fine pour of Wyoming Whiskey. Read on to all of our favorite fish and water sports gift picks for 2022.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, launched Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep your body well balanced during workouts at the gym, on a hike, grabbing a quick run or ride – or just to stay hydrated on your busy days.
Read MoreTailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month by introducing a new limited edition Recovery Mix flavor plus much more.
Read MoreIn honor of Bike Month, these are the best new bike products that have been released this spring, and some of our other favorites. Whether your readers are mountain bikers seeking out the toughest trails, townie-riding commuters, or road cyclists searching for a new personal record, all of these riders are seeking out the best gear for their next ride.
Read MoreThe Conservation Alliance sent grants totaling $775,000 to organizations working to protect wild places across North America. Funding will help conservation groups in 13 states and provinces secure new land and water protections.
Read MoreTailwind Nutrition, the complete nutrition provider to athletes, will be the exclusive hydration and supporting protein recovery partner of the Ragnar Trail Series throughout the 2022 calendar year. Ragnar is a long distance, overnight relay running event that seeks to create memorable relationships for friends and the running community to push their limits, on little amounts of sleep, in unique locations throughout the world.
Read MoreTailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the fresh, sophisticated look on the same fuel and recovery products, Tailwind is simultaneously introducing its newest flavor—Matcha— which joins the Tailwind Endurance Fuel family of flavors.
Read MoreTailwind Nutrition athlete Annie Hughes, 23, won the Moab 240 endurance run in the women’s category over the weekend, with a time of 68:50:02. Annie finished 7th overall. The Moab 240 is a single loop footrace through some of Utah's most stunning and challenging terrain, starting and ending in Moab, with 29,467 feet of elevation gain.
Read MoreTailwind Nutrition athlete Courtney Dauwalter won the women’s division of the Ultra-Trail du Mont-Blanc (UTMB) this weekend— with a time of 22:30:54— setting a new course record. UTMB is the pinnacle of ultra trail running as a single-stage mountain ultramarathon which follows the route of the Tour du Mont Blanc. Dauwalter’s feat broke the women’s record for UTMB which was set on a shorter course in 2013 by Rory Bosio.
Read MoreLet’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
Read MoreWhile flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
Read MoreWith a whirlwind 2020 nearing its end, a much needed holiday break is fast approaching. We’re willing to bet your wallet could also use a little break by this time, this year. We’ve rounded up all of the holiday deals our clients are offering this week to spark gift-giving inspiration! Stock up for your loved ones (or yourself!) while the deals last. Remember, these deals may apply to products featured in our annual holiday gift guides!
Read MoreFrom high tech touring packs to the latest and greatest freeride drivers - Verde’s ultimate winter wishlist will help you pick the perfect gift for the skier in your life.
Read MoreCheck out our list of the best fitness gifts to keep family and friends happy, healthy and safe this holiday season! We’ve compiled a list of the gear that fitness fanatics need to go the extra workout in and feel great while doing it.
Read MoreTailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.
Read MoreTailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family.
Read MoreWorld-renowned ultrarunner and Tailwind Nutrition athlete Courtney Dauwalter will be lacing up this week to attempt the 500-mile Colorado Trail. Dauwalter will run the Northbound route. The specific route—called Collegiate West— is higher than the Collegiate East route and requires more climbing. While Collegiate West is more scenic, it can be more dangerous if the weather is inclement.
Read MoreTailwind Nutrition announces new measures to support healthcare workers and first responders during the COVID-19 pandemic, donating Tailwind product to hospitals across the U.S and lowering prices for the month of April.
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