trends in e-commerce post-COVID webinar with kristin carpenter

how trends in e-commerce are shaping the future of retail

During the month of September, Kristin Carpenter is hosting a webinar series sharing insight from the Multi-Channel Marketing Academy and tips for up-leveling your marketing strategy for the holiday season and 2021.   

This webinar focuses on the trends in e-commerce post-COVID and offers short term and long term solutions for specialty businesses and brands. Tune into full webinar to learn more.

 
 

Key takeaways and long-term tips:

  • Long-term and COVID-driven trends both lead to the same conclusion: e-commerce saturation will continue to grow, and likely show significantly higher rates in the short-term and near term.

  • If you don’t already have an e-commerce platform on your website, get it rolling! If you do, conduct a FULL AUDIT - check every link, go through the buying business process, update old photos, etc.

  • Explore opportunities for blending the online and in-store experience.

  • Utilize content (blog posts, videos, photos, how-to’s) to build more meaningful connections and to organically incorporate calls to action.

  • Aim for consistency of timing and messaging across all of your digital platforms. Adapt the actual deliver to be appropriate for each channel, but reinforce the general message everywhere.

  • Be consistent, be authentic, be tuned into what your customers want to hear from you.

This webinar is brought to you by the Multi-Channel Marketing Academy, an eight week online marketing course for specialty brands intent on up-leveling their marketing skills and strategies for 2021. Course enrollment takes place September 15-25, 2020. For more information about the course, visit the Multi-Channel Marketing Academy.

MCMA, webinar, Education - Web SEO eCommBecca Katz