ROLL Recovery Launches SUPERPLUSH™ Recovery Footwear Collection
Trio of shoes, slides and flip flops will support athletes to and from workouts, races and at all hours in between
BOULDER, Colo. (Oct. 29, 2024) — ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in an array of colorways.
ROLL Recovery’s Proprietary SUPERPLUSH™ foam midsole, composed of algae and EVA with BLOOM Foam Technology—a premium and sustainable foam that reduces carbon footprint and petroleum use— is the foundation of the line. This midsole offers the optimal ratio of cushioning and support to help athletes throughout the many hours of the day that do not involve active training.
While flip flops and slides are coming soon, the collection debuts with the SUPERPLUSH™ Classic closed-toe shoe featuring ORTHOFIT™ support for arch and midfoot comfort. Its upper consists of ROLL Recovery’s proprietary AIRYARN™ mesh made of recycled PET sourced from ocean plastics. This lightweight, high-stretch yarn offers optimal breathability and comfort. Each style is designed with sizing considerations for men and women which support the structural differences of the foot, weight distribution and required support.
The footwear was designed and developed by Jeremy Nelson — ROLL Recovery co-founder and engineer. Nelson is also the visionary and engineer of ROLL Recovery’s flagship and award-winning recovery and massage devices. Similar to ROLL Recovery’’s existing products, Jeremy’s focus when it comes to footwear was on quality, comfort and minimalist design — with sustainability in mind. ROLL Recovery set out to ensure its recovery footwear delivers optimal comfort, fit and breathability without excess materials.
“The SUPERPLUSH™ line was created to be a refuge for tired feet and promote overall foot health. At ROLL Recovery, we approach sports recovery from a holistic approach and we are thrilled to round out our product offerings with footwear that not only feels great and supports athlete recovery, but with an aesthetic that looks great enough to wear every day,” said Jeremy Nelson, Co- founder and CEO of ROLL Recovery. “We realized most footwear is designed for looks and not foot health. Too tight and restricting with performance footwear. Too soft, squishy, and unsupportive with recovery footwear currently on the market. So after performing extensive research and design the SUPERPLUSH™ line was born."
ROLL Recovery footwear also features a CRADLE DESIGN™ Structured Footbed. It’s not too soft, too rockered, but just right. ROLL Recovery’s footwear has an engineered footbed offering the optimal balance of comfort and structure, with an ergonomic “cocoon effect” where the user has the sensation their foot is inside of it and not simply standing on it.
“As a professional marathoner, my feet and legs take a pounding and while we focus so often on what shoes we wear to run in, few consider what they wear to help promote recovery after long training sessions. In developing this collection, we were focused on offering footwear that is supremely comfortable and engineered in a way with structured support that reduces pressure on the feet,” added Co-Founder Adriana Nelson. “ Last but not least, we are never willing to compromise on the highest quality and sustainable materials.”
SUPERPLUSH™ Classic:
8mm heel-to-toe drop
28mm heel stack height
7.5 oz (M9)
MSRP $110
SUPERPLUSH™ Slide
Available mid-November
7.7 oz (M9)
MSRP $69.00
SUPERPLUSH™ Flipflop
Available mid-November
7.5 oz (M9)
MSRP $69.00
The footwear will join ROLL Recovery’s flagship, award-winning suite of massage and recovery tools which include the R8 Plus deep tissue muscle roller, R4 Body Roller and the acclaimed R1 Percussion Massager, which are all FDA Registered Medical Devices that have been tested and inspired by elite athletes.
ROLL Recovery products are available at over 500 specialty retail locations and online. For additional information about ROLL Recovery’s full collection of massage and recovery devices and footwear, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.
About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.