ppc / sem specialist job description

ABOUT VERDE BRAND COMMUNICATIONS:

Verde Brand Communications is a full-service public relations, branding, marketing, social media and consulting agency. Verde specializes in helping passion-driven businesses and brands expand and create unique and memorable outdoor experiences for their end-consumer base. Verde has strong roots in the outdoor, cycling, snowsports, travel, fitness, health and wellness, consumer electronics, pet and active lifestyle industries. We have offices and employees in Boulder, Colorado, Durango, Colo., Seattle, and Jackson Hole, Wyoming.

POSITION:

We are seeking a highly motivated and results-driven SEM/PCC specialist to join our team. The ideal candidate will have experience managing and optimizing paid search campaigns across multiple platforms, including Google Ads, Bing Ads, etc.

Preferred experience with social media platforms such as Meta, LinkedIn, and experience with or learning more about TikTok and Amazon.

RESPONSIBILITIES:

  • Develop and execute paid search campaigns to drive website traffic, lead generation, and sales

  • Conduct keyword research and create ad groups, ad copy, and landing pages to improve conversion rates

  • Monitor and analyze campaign performance, and make data-driven decisions to optimize campaigns and improve ROI

  • Collaborate with cross-functional teams to ensure campaigns align with overall marketing and business objectives

  • Stay up-to-date with the latest industry trends and best practices in paid search and paid social media advertising

  • Create and provide regular performance reports to stakeholder

JOB QUALIFICATIONS:

  • 3+ years of experience in paid search advertising

  • Strong understanding of Google Ads, Bing Ads, and social media advertising platforms - preferred 

  • Experience with A/B testing, conversion rate optimization, and analytics

  • Experience with ad copywriting, landing page optimization and creative design

  • Strong analytical skills and experience with bid management tools

  • Strong communication and project management skills

  • Experience with industry tools like Google Analytics, Google Ads, Google Tag manager and other relevant platforms

  • Bachelor's degree in marketing, advertising, or a related field

  • Familiarity with outdoor market, outdoor recreation

  • Working with affiliate programs

  • Understanding of SEO and applying that knowledge

  • Action-oriented and motivated

  • Strong oral and written communication skills

  • Proactive and professional

  • Collaborative

  • Working knowledge of entire agency client list

  • Strong interpersonal skills

  • Ability to multitask

  • Ability to manage

  • Ability to listen

  • Deadline-oriented: Meet all deadlines on time for clients, media, and agency

  • Strong organizational capability

  • Innate ability to follow up

  • Strong ability to successfully sell

  • Interest in championing the mission statement of agency

  • Desire to make a positive contribution through public relations and communications

  • Social media knowledge and experience executing in PR strategies

  • Knowledge of Google Suite (Sheets, Docs, Slides, etc), Microsoft Office (Word, Excel, Powerpoint); Knowledge of PR industry tools such as Meltwater, Cision/Trendkite and Critical Mention. Knowledge of Adobe Suite a plus.

OTHER CONSIDERATIONS:

  • Working remotely/home based is ok

  • Contract and Part-Time ok

  • Travel: Currently limited due to COVID, before COVID - travel was common 1-2 times/month


Salary Range:

Starting at $60,000-$80,000

Note: Let us know if you have more experience! We will consider senior roles as well.


NOT ACCEPTING APPLICATIONS

 



NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as established to meet the ongoing needs of the business. Verde Brand Communications is an “at-will” employer. Verde Brand Communications is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, disability, marital status, or status as a U.S. Veteran.


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